{"id":260,"date":"2026-08-28T15:04:54","date_gmt":"2026-08-28T15:04:54","guid":{"rendered":"https:\/\/likeacookie.matica.dev\/?post_type=case&#038;p=260"},"modified":"2026-11-14T11:29:35","modified_gmt":"2026-11-14T11:29:35","slug":"packyard","status":"publish","type":"case","link":"https:\/\/likeacookie.matica.dev\/?case=packyard","title":{"rendered":"Digitale regie voor een groeiende verpakkingsproducent"},"content":{"rendered":"\n<section class=\"page-section case-brief\">\n\t<div class=\"container\">\n\t\t<div class=\"case-brief__inner\" data-sal=\"animFadeInUp\">\n\n\t\t\t\t\t\t\t<p class=\"mark-label\">\n\t\t\t\t\t<span class=\"mark-label__icon\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t<span class=\"mark-label__text\">De opdracht<\/span>\n\t\t\t\t<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"case-brief__text\"><p>Packyard had een gloednieuwe, meertalige website maar de digitale marketing moest nog op kruissnelheid komen. Samen bouwden we aan een wekelijks ritme waarbij organische content, advertenties en cijfers hand in hand gaan.<\/p>\n<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section case-chapter case-chapter--light\">\n\n\t\t\t<span class=\"case-chapter__watermark\" aria-hidden=\"true\">01<\/span>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"case-chapter__inner case-chapter__inner--split\">\n\n\t\t\t\t\t\t\t<div class=\"case-chapter__body\"  data-sal=\"animFadeInRight\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"case-chapter__eyebrow\">\n\t\t\t\t\t\t<span class=\"case-chapter__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"case-chapter__eyebrow-text\">Hoofdstuk 01<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"case-chapter__title\">\n\t\t\t\t\t\tContext (vraag)\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"case-chapter__text\" ><p>Packyard is een producent van verpakkingsmateriaal en etiketten met drie productiesites die voornamelijk de voedingsindustrie en automotive bedienen, en een vierde gespecialiseerde divisie voor farmaklanten. Het hoofdkantoor zit in Nazareth, met verdere productie in Frankrijk en twee locaties in Nederland. De huidige website in drie talen was het resultaat van een consolidatie van vier aparte sites: een grote stap vooruit, maar de digitale marketing moest nog volgen.<\/p>\n<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section case-chapter case-chapter--lilac\">\n\n\t\t\t<span class=\"case-chapter__watermark\" aria-hidden=\"true\">02<\/span>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"case-chapter__inner\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"case-chapter__eyebrow\">\n\t\t\t\t\t\t<span class=\"case-chapter__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"case-chapter__eyebrow-text\"> Hoofdstuk 02<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"case-chapter__title\">\n\t\t\t\t\t\tUitdaging\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"case-chapter__text case-chapter__text--columns\"  data-sal=\"animFadeInUp\"><p>Na de lancering van een nieuwe website in drie talen (het resultaat van een consolidatie van vier aparte sites) was de volgende stap: die site ook \u00e9cht laten leven. Twee collega&#8217;s binnen Packyard waren al met digitale marketing bezig, maar misten de tijd en het kader om er structureel werk van te maken. Daarbovenop komt de complexiteit van het bedrijf: drie talen, vier sites, en een farmadivisie die een compleet andere doelgroep heeft en dus ook een eigen aanpak vraagt.<\/p>\n<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section case-chapter case-chapter--plum\">\n\n\t\t\t<span class=\"case-chapter__watermark\" aria-hidden=\"true\">03<\/span>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"case-chapter__inner\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"case-chapter__eyebrow\">\n\t\t\t\t\t\t<span class=\"case-chapter__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"case-chapter__eyebrow-text\">Hoofdstuk 03<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"case-chapter__title\">\n\t\t\t\t\t\tAanpak \/ samenwerking\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<ol class=\"case-steps\"  data-sal=\"animFadeInUp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Wekelijks overleg met de interne contactpersonen om organische posts te reviewen en prioriteiten af te stemmen<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Regelmatige opvolging van de cijfers om bij te sturen waar nodig<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Advertentiecampagnes voor employer branding en productpromotie<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Aparte LinkedIn-pagina opgezet voor de farmadivisie, met eigen tone en aanpak<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Interne ambassadeurs op de verschillende sites die nieuwtjes signaleren en meewerken aan het digitale verhaal<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Inschrijvingen voor de Sustainability Days automatisch verzameld in \u00e9\u00e9n overzicht, zonder handwerk of losse mails<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ol>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section case-chapter case-chapter--zest\">\n\n\t\t\t<span class=\"case-chapter__watermark\" aria-hidden=\"true\">04<\/span>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"case-chapter__inner\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"case-chapter__eyebrow\">\n\t\t\t\t\t\t<span class=\"case-chapter__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"case-chapter__eyebrow-text\"> Hoofdstuk 04<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"case-chapter__title\">\n\t\t\t\t\t\tResultaat \/ impact\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<ul class=\"case-results\"  data-sal=\"animFadeInUp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-results__item\">\n\t\t\t\t\t\t\t\t<span class=\"case-results__mark\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t\t\t\t<p class=\"case-results__text\">Een vast wekelijks ritme waar voordien ad hoc werd gewerkt<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-results__item\">\n\t\t\t\t\t\t\t\t<span class=\"case-results__mark\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t\t\t\t<p class=\"case-results__text\">Interne rust omdat de digitale regie voor structuur en overzicht zorgt<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-results__item\">\n\t\t\t\t\t\t\t\t<span class=\"case-results__mark\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t\t\t\t<p class=\"case-results__text\">Een hecht team van drie waarbij idee\u00ebn op elkaar voortbouwen en samen meer worden dan de som der delen 1 + 1 + 1 = 5 \ud83d\ude09<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-results__item\">\n\t\t\t\t\t\t\t\t<span class=\"case-results__mark\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t\t\t\t<p class=\"case-results__text\">Betere zichtbaarheid voor zowel het moedermerk als de gespecialiseerde farmadivisie<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section case-gallery\">\n\t<div class=\"container\">\n\n\t\t\t\t\t<div class=\"case-gallery__header\"  data-sal=\"animFadeInUp\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"case-gallery__title\">Het resultaat in beeld<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"mark-label case-gallery__meta\">\n\t\t\t\t\t\t<span class=\"mark-label__icon\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t\t<span class=\"mark-label__text\">Packyard<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section testimonials\">\n\t<div class=\"container\">\n\t\t<div class=\"testimonials__inner\" data-sal=\"animFadeInUp\">\n\n\t\t\t\t<p class=\"section-tag\">\n\t\t<span class=\"section-tag__line\" aria-hidden=\"true\"><\/span>\n\t\t<span class=\"section-tag__text section-tag__text--muted\">Wat klanten zeggen<\/span>\n\t\t\t\t\t<span class=\"section-tag__line\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/p>\n\t\n\t\t\t<div\n\t\t\t\tclass=\"testimonials__viewport splide js-testimonials\"\n\t\t\t\taria-label=\"Customer reviews\"\n\t\t\t\t\t\t\t\t\tdata-i18n=\"{&quot;carousel&quot;:&quot;Customer reviews&quot;,&quot;slide&quot;:&quot;Review&quot;,&quot;select&quot;:&quot;Choose a customer review&quot;,&quot;slideX&quot;:&quot;Review %s&quot;,&quot;slideLabel&quot;:&quot;%s of %s&quot;}\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"splide__track\">\n\t\t\t\t\t<ul class=\"splide__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"splide__slide\">\n\t\t\t\t\t\t\t\t<figure class=\"testimonial\">\n\t\t\t\t\t\t\t\t\t<svg class=\"testimonial__mark\" width=\"56\" height=\"45\" viewBox=\"0 0 56 45\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t\t\t\t\t\t<use href=\"#quote-mark\"><\/use>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"testimonial__quote\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Service vooraf, service tijdens de dienst \u00e9n service na. Zelden gezien. Blij dat ik Elke meenam in mijn groeitraject!<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"testimonial__author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__name\">Stephanie Sap<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__company\">Vakantie Te Paard<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"splide__slide\">\n\t\t\t\t\t\t\t\t<figure class=\"testimonial\">\n\t\t\t\t\t\t\t\t\t<svg class=\"testimonial__mark\" width=\"56\" height=\"45\" viewBox=\"0 0 56 45\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t\t\t\t\t\t<use href=\"#quote-mark\"><\/use>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"testimonial__quote\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Service vooraf, service tijdens de dienst \u00e9n service na. Zelden gezien. Blij dat ik Elke meenam in mijn groeitraject!<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"testimonial__author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__name\">Stephanie Sap<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__company\">Vakantie Te Paard<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"splide__slide\">\n\t\t\t\t\t\t\t\t<figure class=\"testimonial\">\n\t\t\t\t\t\t\t\t\t<svg class=\"testimonial__mark\" width=\"56\" height=\"45\" viewBox=\"0 0 56 45\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t\t\t\t\t\t<use href=\"#quote-mark\"><\/use>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"testimonial__quote\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Service vooraf, service tijdens de dienst \u00e9n service na. Zelden gezien. Blij dat ik Elke meenam in mijn groeitraject!<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"testimonial__author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__name\">Stephanie Sap<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__company\">Vakantie Te Paard<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"page-section cta\">\n\t<div class=\"container\">\n\t\t<div class=\"cta__inner\" data-sal=\"animFadeInUp\">\n\n\t\t\t\t<p class=\"section-tag\">\n\t\t<span class=\"section-tag__line\" aria-hidden=\"true\"><\/span>\n\t\t<span class=\"section-tag__text section-tag__text--lilac\">Klaar om te starten?<\/span>\n\t\t\t\t\t<span class=\"section-tag__line\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/p>\n\t\n\t\t\t\t\t\t\t<h2 class=\"cta__title\">\n\t\t\t\t\tGenoeg geproefd.<br \/><span class=\"cta__title-accent\">Tijd om te bakken!<\/span>\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"cta__text\">We starten met een kennismaking om te zien of het matcht. 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