{"id":263,"date":"2026-08-28T15:04:39","date_gmt":"2026-08-28T15:04:39","guid":{"rendered":"https:\/\/likeacookie.matica.dev\/?post_type=case&#038;p=263"},"modified":"2026-11-14T11:12:47","modified_gmt":"2026-11-14T11:12:47","slug":"arenberghoeve","status":"publish","type":"case","link":"https:\/\/likeacookie.matica.dev\/?case=arenberghoeve","title":{"rendered":"Van one-pager naar een website die gevonden wordt"},"content":{"rendered":"\n<section class=\"page-section case-brief\">\n\t<div class=\"container\">\n\t\t<div class=\"case-brief__inner\" data-sal=\"animFadeInUp\">\n\n\t\t\t\t\t\t\t<p class=\"mark-label\">\n\t\t\t\t\t<span class=\"mark-label__icon\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t<span class=\"mark-label__text\">De opdracht<\/span>\n\t\t\t\t<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"case-brief__text\"><p>B&#038;B Arenberghoeve heeft een mooie B&#038;B maar online bleef het potentieel onderbenut. Ik bouwde de website uit van een frisse one-pager naar een meertalige site met meer diepgang, op basis van zoekwoordenonderzoek en een nieuwe sitestructuur. Tegelijk legde ik de basis voor meting en contentmarketing zodat de inspanningen ook op lange termijn renderen.<\/p>\n<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section case-chapter case-chapter--light\">\n\n\t\t\t<span class=\"case-chapter__watermark\" aria-hidden=\"true\">01<\/span>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"case-chapter__inner case-chapter__inner--split\">\n\n\t\t\t\t\t\t\t<div class=\"case-chapter__body\"  data-sal=\"animFadeInRight\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"case-chapter__eyebrow\">\n\t\t\t\t\t\t<span class=\"case-chapter__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"case-chapter__eyebrow-text\">Hoofdstuk 01<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"case-chapter__title\">\n\t\t\t\t\t\tContext (vraag)\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"case-chapter__text\" ><p>Arenberghoeve is een B&#038;B in Kieldrecht, midden in het Waasland. Ze richten zich op twee heel verschillende gasten: mensen die komen voor natuur, wandelen en fietsen enerzijds, en zakenlui die werken aan de Waaslandhaven en de huiselijkheid van een B&#038;B verkiezen boven een anoniem hotel anderzijds. Een warme plek met een duidelijk profiel, en met gasten uit verschillende taalgemeenschappen: de website is dan ook beschikbaar in vier talen.<\/p>\n<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section case-chapter case-chapter--lilac\">\n\n\t\t\t<span class=\"case-chapter__watermark\" aria-hidden=\"true\">02<\/span>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"case-chapter__inner\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"case-chapter__eyebrow\">\n\t\t\t\t\t\t<span class=\"case-chapter__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"case-chapter__eyebrow-text\"> Hoofdstuk 02<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"case-chapter__title\">\n\t\t\t\t\t\tUitdaging\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"case-chapter__text case-chapter__text--columns\"  data-sal=\"animFadeInUp\"><p>De bestaande website was een one-pager: prima als startpunt, maar beperkt qua mogelijkheden voor SEO. Er werd nog niet geblogd, er was geen zoekwoordenstrategie en websiteverkeer werd ook niet gemeten. Daardoor was het moeilijk om te weten wat werkte en waar er groeipotentieel zat. Tegelijk is de concurrentie niet min: hotels en andere B&#038;B&#8217;s in de regio mikken op dezelfde zoekers.<\/p>\n<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section case-chapter case-chapter--plum\">\n\n\t\t\t<span class=\"case-chapter__watermark\" aria-hidden=\"true\">03<\/span>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"case-chapter__inner\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"case-chapter__eyebrow\">\n\t\t\t\t\t\t<span class=\"case-chapter__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"case-chapter__eyebrow-text\">Hoofdstuk 03<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"case-chapter__title\">\n\t\t\t\t\t\tAanpak \/ samenwerking\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<ol class=\"case-steps\"  data-sal=\"animFadeInUp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Grondige analyse van de bestaande website en SEO-performantie<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Gedetailleerd zoekwoordenonderzoek, rekening houdend met concurrentie van hotels en andere B&amp;B&#039;s<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Nieuwe websitestructuur uitgetekend op basis van dat onderzoek<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">One-pager opgesplitst in aparte pagina&#039;s met duidelijkere navigatie en rijkere content<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">SEO-copy geschreven voor alle pagina&#039;s in vier talen<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Dashboard en rapportering opgezet zodat resultaten voortaan opvolgbaar zijn<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Eerste blogartikelen opgezet en opleiding gegeven over contentmarketing<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ol>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section case-chapter case-chapter--zest\">\n\n\t\t\t<span class=\"case-chapter__watermark\" aria-hidden=\"true\">04<\/span>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"case-chapter__inner\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"case-chapter__eyebrow\">\n\t\t\t\t\t\t<span class=\"case-chapter__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"case-chapter__eyebrow-text\"> Hoofdstuk 04<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"case-chapter__title\">\n\t\t\t\t\t\tResultaat \/ impact\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<ul class=\"case-results\"  data-sal=\"animFadeInUp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-results__item\">\n\t\t\t\t\t\t\t\t<span class=\"case-results__mark\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t\t\t\t<p class=\"case-results__text\">Een technisch sterkere website die klaar is om te groeien in Google<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-results__item\">\n\t\t\t\t\t\t\t\t<span class=\"case-results__mark\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t\t\t\t<p class=\"case-results__text\">Meetstructuur op punt zodat toekomstige acties ook effectief opgevolgd kunnen worden<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-results__item\">\n\t\t\t\t\t\t\t\t<span class=\"case-results__mark\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t\t\t\t<p class=\"case-results__text\">Een contentstrategie en eerste blogs als startpunt voor organisch verkeer op lange termijn<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section case-gallery\">\n\t<div class=\"container\">\n\n\t\t\t\t\t<div class=\"case-gallery__header\"  data-sal=\"animFadeInUp\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"case-gallery__title\">Het resultaat in beeld<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"mark-label case-gallery__meta\">\n\t\t\t\t\t\t<span class=\"mark-label__icon\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t\t<span class=\"mark-label__text\">B&amp;B Arenberghoeve<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section testimonials\">\n\t<div class=\"container\">\n\t\t<div class=\"testimonials__inner\" data-sal=\"animFadeInUp\">\n\n\t\t\t\t<p class=\"section-tag\">\n\t\t<span class=\"section-tag__line\" aria-hidden=\"true\"><\/span>\n\t\t<span class=\"section-tag__text section-tag__text--muted\">Wat klanten zeggen<\/span>\n\t\t\t\t\t<span class=\"section-tag__line\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/p>\n\t\n\t\t\t<div\n\t\t\t\tclass=\"testimonials__viewport splide js-testimonials\"\n\t\t\t\taria-label=\"Customer reviews\"\n\t\t\t\t\t\t\t\t\tdata-i18n=\"{&quot;carousel&quot;:&quot;Customer reviews&quot;,&quot;slide&quot;:&quot;Review&quot;,&quot;select&quot;:&quot;Choose a customer review&quot;,&quot;slideX&quot;:&quot;Review %s&quot;,&quot;slideLabel&quot;:&quot;%s of %s&quot;}\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"splide__track\">\n\t\t\t\t\t<ul class=\"splide__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"splide__slide\">\n\t\t\t\t\t\t\t\t<figure class=\"testimonial\">\n\t\t\t\t\t\t\t\t\t<svg class=\"testimonial__mark\" width=\"56\" height=\"45\" viewBox=\"0 0 56 45\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t\t\t\t\t\t<use href=\"#quote-mark\"><\/use>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"testimonial__quote\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Service vooraf, service tijdens de dienst \u00e9n service na. Zelden gezien. Blij dat ik Elke meenam in mijn groeitraject!<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"testimonial__author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__name\">Stephanie Sap<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__company\">Vakantie Te Paard<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"splide__slide\">\n\t\t\t\t\t\t\t\t<figure class=\"testimonial\">\n\t\t\t\t\t\t\t\t\t<svg class=\"testimonial__mark\" width=\"56\" height=\"45\" viewBox=\"0 0 56 45\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t\t\t\t\t\t<use href=\"#quote-mark\"><\/use>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"testimonial__quote\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Service vooraf, service tijdens de dienst \u00e9n service na. Zelden gezien. Blij dat ik Elke meenam in mijn groeitraject!<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"testimonial__author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__name\">Stephanie Sap<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__company\">Vakantie Te Paard<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"splide__slide\">\n\t\t\t\t\t\t\t\t<figure class=\"testimonial\">\n\t\t\t\t\t\t\t\t\t<svg class=\"testimonial__mark\" width=\"56\" height=\"45\" viewBox=\"0 0 56 45\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t\t\t\t\t\t<use href=\"#quote-mark\"><\/use>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"testimonial__quote\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Service vooraf, service tijdens de dienst \u00e9n service na. Zelden gezien. Blij dat ik Elke meenam in mijn groeitraject!<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"testimonial__author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__name\">Stephanie Sap<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__company\">Vakantie Te Paard<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"page-section cta\">\n\t<div class=\"container\">\n\t\t<div class=\"cta__inner\" data-sal=\"animFadeInUp\">\n\n\t\t\t\t<p class=\"section-tag\">\n\t\t<span class=\"section-tag__line\" aria-hidden=\"true\"><\/span>\n\t\t<span class=\"section-tag__text section-tag__text--lilac\">Klaar om te starten?<\/span>\n\t\t\t\t\t<span class=\"section-tag__line\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/p>\n\t\n\t\t\t\t\t\t\t<h2 class=\"cta__title\">\n\t\t\t\t\tGenoeg geproefd.<br \/><span class=\"cta__title-accent\">Tijd om te bakken!<\/span>\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"cta__text\">We starten met een kennismaking om te zien of het matcht. Smaakt het naar meer?<br \/>\r\nDan bespreken we de volgende stappen.<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta__actions\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\tclass=\"btn btn--zest\"\n\t\thref=\"#\"\n\t\ttarget=\"_self\"\n\t>\n\t\t<span class=\"btn__label\">Boek een online gesprek<\/span>\n\t\t<svg class=\"btn__icon\" width=\"11.5\" height=\"11\" viewBox=\"0 0 11.5 11\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t<use href=\"#arrow-right\"><\/use>\n\t\t<\/svg>\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\tclass=\"btn btn--outline-muted\"\n\t\thref=\"https:\/\/likeacookie.matica.dev\/contact\/\"\n\t\ttarget=\"_self\"\n\t>\n\t\t<span class=\"btn__label\">Mijn contactgegevens<\/span>\n\t\t<svg class=\"btn__icon\" width=\"11.5\" height=\"11\" viewBox=\"0 0 11.5 11\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t<use href=\"#arrow-right\"><\/use>\n\t\t<\/svg>\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Voor B&#038;B Arenberghoeve in Kieldrecht bouwden we samen met webbureau Matica een SEO-vriendelijke website die zowel wandelaars en fietsers als zakelijke bezoekers aantrekt.<\/p>\n","protected":false},"featured_media":374,"template":"","meta":{"_acf_changed":true},"tags":[12,13],"type-of-collaboration":[7],"class_list":["post-263","case","type-case","status-publish","has-post-thumbnail","hentry","tag-bouw","tag-schrijnwerk","type-of-collaboration-concreet-project","has_thumb"],"acf":{"client":"Aldo Buitenschrijnwerk","sector":"Bouw \u00b7 schrijnwerk","languages":"NL & FR","partner":"Webbureau Kaplus","client_website":"https:\/\/aldo.be","featured":false,"header_image":null},"_links":{"self":[{"href":"https:\/\/likeacookie.matica.dev\/index.php?rest_route=\/wp\/v2\/case\/263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/likeacookie.matica.dev\/index.php?rest_route=\/wp\/v2\/case"}],"about":[{"href":"https:\/\/likeacookie.matica.dev\/index.php?rest_route=\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/likeacookie.matica.dev\/index.php?rest_route=\/wp\/v2\/media\/374"}],"wp:attachment":[{"href":"https:\/\/likeacookie.matica.dev\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=263"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/likeacookie.matica.dev\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=263"},{"taxonomy":"type-of-collaboration","embeddable":true,"href":"https:\/\/likeacookie.matica.dev\/index.php?rest_route=%2Fwp%2Fv2%2Ftype-of-collaboration&post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}