{"id":264,"date":"2026-08-28T15:04:33","date_gmt":"2026-08-28T15:04:33","guid":{"rendered":"https:\/\/likeacookie.matica.dev\/?post_type=case&#038;p=264"},"modified":"2026-11-14T11:12:48","modified_gmt":"2026-11-14T11:12:48","slug":"vakantie-te-paard","status":"publish","type":"case","link":"https:\/\/likeacookie.matica.dev\/?case=vakantie-te-paard","title":{"rendered":"Technische SEO en betere zichtbaarheid voor een niche reisbureau"},"content":{"rendered":"\n<section class=\"page-section case-brief\">\n\t<div class=\"container\">\n\t\t<div class=\"case-brief__inner\" data-sal=\"animFadeInUp\">\n\n\t\t\t\t\t\t\t<p class=\"mark-label\">\n\t\t\t\t\t<span class=\"mark-label__icon\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t<span class=\"mark-label__text\">De opdracht<\/span>\n\t\t\t\t<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"case-brief__text\"><p>De website van Vakantie te Paard had een solide basis maar er was ruimte voor verbetering op het vlak van technische SEO, interne linking en zoekwoordenstrategie. Ik loste de technische knelpunten op, optimaliseerde de websitestructuur en gaf de zaakvoerder, een enthousiaste blogger, de tools om haar content voortaan nog effectiever in te zetten.<\/p>\n<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section case-chapter case-chapter--light\">\n\n\t\t\t<span class=\"case-chapter__watermark\" aria-hidden=\"true\">01<\/span>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"case-chapter__inner case-chapter__inner--split\">\n\n\t\t\t\t\t\t\t<div class=\"case-chapter__body\"  data-sal=\"animFadeInRight\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"case-chapter__eyebrow\">\n\t\t\t\t\t\t<span class=\"case-chapter__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"case-chapter__eyebrow-text\">Hoofdstuk 01<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"case-chapter__title\">\n\t\t\t\t\t\tContext (vraag)\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"case-chapter__text\" ><p>Vakantie te Paard is een niche reisbureau dat zich volledig richt op paardrijvakanties. De zaakvoerder is zelf een actieve contentmaker die regelmatig blogs schrijft over bestemmingen en ervaringen. De website was gebouwd door een specialist in reisbureausites en had een goede basisstructuur, maar op het vlak van SEO was er nog veel potentieel.<\/p>\n<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section case-chapter case-chapter--lilac\">\n\n\t\t\t<span class=\"case-chapter__watermark\" aria-hidden=\"true\">02<\/span>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"case-chapter__inner\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"case-chapter__eyebrow\">\n\t\t\t\t\t\t<span class=\"case-chapter__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"case-chapter__eyebrow-text\"> Hoofdstuk 02<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"case-chapter__title\">\n\t\t\t\t\t\tUitdaging\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"case-chapter__text case-chapter__text--columns\"  data-sal=\"animFadeInUp\"><p>De interne linking was niet optimaal waardoor het overzicht voor zowel bezoekers als zoekmachines soms zoek raakte. Bepaalde SEO-basisprincipes zoals metatags werden niet consequent toegepast. Blogs werden te weinig gelinkt naar andere pagina&#8217;s. Daarnaast waren er tal van bestemmingspagina&#8217;s die niet meer bestonden maar wel nog leefden in de site, wat zorgde voor een opeenstapeling van 404-fouten en onnodige ballast voor de sitesnelheid.<\/p>\n<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section case-chapter case-chapter--plum\">\n\n\t\t\t<span class=\"case-chapter__watermark\" aria-hidden=\"true\">03<\/span>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"case-chapter__inner\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"case-chapter__eyebrow\">\n\t\t\t\t\t\t<span class=\"case-chapter__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"case-chapter__eyebrow-text\">Hoofdstuk 03<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"case-chapter__title\">\n\t\t\t\t\t\tAanpak \/ samenwerking\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<ol class=\"case-steps\"  data-sal=\"animFadeInUp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Grondige SEO-audit van de volledige website<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Zoekwoordenonderzoek waarbij een aantal termen vervangen werden door varianten met meer zoekvolume<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Optimalisatie van interne linking en sitestructuur<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Metateksten toegevoegd en bijgestuurd waar nodig<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Alle 404-pagina&#039;s ge\u00efdentificeerd en opgelost<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Technische optimalisatie waardoor ook de sitesnelheid verbeterde<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Opleiding SEO en contentmarketing voor de zaakvoerder<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-steps__item\">\n\t\t\t\t\t\t\t\t<p class=\"case-steps__text\">Technische oplossing voor elektronisch ondertekenen van verzekeringsvoorwaarden via inschrijvingsformulier<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ol>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section case-chapter case-chapter--zest\">\n\n\t\t\t<span class=\"case-chapter__watermark\" aria-hidden=\"true\">04<\/span>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"case-chapter__inner\">\n\n\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"case-chapter__eyebrow\">\n\t\t\t\t\t\t<span class=\"case-chapter__rule\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t<span class=\"case-chapter__eyebrow-text\"> Hoofdstuk 04<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"case-chapter__title\">\n\t\t\t\t\t\tResultaat \/ impact\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<ul class=\"case-results\"  data-sal=\"animFadeInUp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-results__item\">\n\t\t\t\t\t\t\t\t<span class=\"case-results__mark\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t\t\t\t<p class=\"case-results__text\">Een technisch gezondere website zonder dode pagina&#039;s of overbodige ballast<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-results__item\">\n\t\t\t\t\t\t\t\t<span class=\"case-results__mark\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t\t\t\t<p class=\"case-results__text\">Betere sitesnelheid als rechtstreeks gevolg van de technische opkuis<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"case-results__item\">\n\t\t\t\t\t\t\t\t<span class=\"case-results__mark\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t\t\t\t<p class=\"case-results__text\">Een zaakvoerder die haar eigen blogs voortaan gericht schrijft op de juiste zoekwoorden en hefbomen kent om haar content te laten renderen<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section case-gallery\">\n\t<div class=\"container\">\n\n\t\t\t\t\t<div class=\"case-gallery__header\"  data-sal=\"animFadeInUp\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"case-gallery__title\">Het resultaat in beeld<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"mark-label case-gallery__meta\">\n\t\t\t\t\t\t<span class=\"mark-label__icon\" aria-hidden=\"true\">&#10022;<\/span>\n\t\t\t\t\t\t<span class=\"mark-label__text\">Vakantie te Paard<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t\n\t<\/div>\n\t<\/section>\n\n\n\n<section class=\"page-section testimonials\">\n\t<div class=\"container\">\n\t\t<div class=\"testimonials__inner\" data-sal=\"animFadeInUp\">\n\n\t\t\t\t<p class=\"section-tag\">\n\t\t<span class=\"section-tag__line\" aria-hidden=\"true\"><\/span>\n\t\t<span class=\"section-tag__text section-tag__text--muted\">Wat klanten zeggen<\/span>\n\t\t\t\t\t<span class=\"section-tag__line\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/p>\n\t\n\t\t\t<div\n\t\t\t\tclass=\"testimonials__viewport splide js-testimonials\"\n\t\t\t\taria-label=\"Customer reviews\"\n\t\t\t\t\t\t\t\t\tdata-i18n=\"{&quot;carousel&quot;:&quot;Customer reviews&quot;,&quot;slide&quot;:&quot;Review&quot;,&quot;select&quot;:&quot;Choose a customer review&quot;,&quot;slideX&quot;:&quot;Review %s&quot;,&quot;slideLabel&quot;:&quot;%s of %s&quot;}\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<div class=\"splide__track\">\n\t\t\t\t\t<ul class=\"splide__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"splide__slide\">\n\t\t\t\t\t\t\t\t<figure class=\"testimonial\">\n\t\t\t\t\t\t\t\t\t<svg class=\"testimonial__mark\" width=\"56\" height=\"45\" viewBox=\"0 0 56 45\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t\t\t\t\t\t<use href=\"#quote-mark\"><\/use>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"testimonial__quote\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Service vooraf, service tijdens de dienst \u00e9n service na. Zelden gezien. Blij dat ik Elke meenam in mijn groeitraject!<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"testimonial__author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__name\">Stephanie Sap<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__company\">Vakantie Te Paard<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"splide__slide\">\n\t\t\t\t\t\t\t\t<figure class=\"testimonial\">\n\t\t\t\t\t\t\t\t\t<svg class=\"testimonial__mark\" width=\"56\" height=\"45\" viewBox=\"0 0 56 45\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t\t\t\t\t\t<use href=\"#quote-mark\"><\/use>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"testimonial__quote\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Service vooraf, service tijdens de dienst \u00e9n service na. Zelden gezien. Blij dat ik Elke meenam in mijn groeitraject!<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"testimonial__author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__name\">Stephanie Sap<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__company\">Vakantie Te Paard<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"splide__slide\">\n\t\t\t\t\t\t\t\t<figure class=\"testimonial\">\n\t\t\t\t\t\t\t\t\t<svg class=\"testimonial__mark\" width=\"56\" height=\"45\" viewBox=\"0 0 56 45\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t\t\t\t\t\t<use href=\"#quote-mark\"><\/use>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"testimonial__quote\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Service vooraf, service tijdens de dienst \u00e9n service na. Zelden gezien. Blij dat ik Elke meenam in mijn groeitraject!<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"testimonial__author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__name\">Stephanie Sap<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial__company\">Vakantie Te Paard<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"page-section cta\">\n\t<div class=\"container\">\n\t\t<div class=\"cta__inner\" data-sal=\"animFadeInUp\">\n\n\t\t\t\t<p class=\"section-tag\">\n\t\t<span class=\"section-tag__line\" aria-hidden=\"true\"><\/span>\n\t\t<span class=\"section-tag__text section-tag__text--lilac\">Klaar om te starten?<\/span>\n\t\t\t\t\t<span class=\"section-tag__line\" aria-hidden=\"true\"><\/span>\n\t\t\t<\/p>\n\t\n\t\t\t\t\t\t\t<h2 class=\"cta__title\">\n\t\t\t\t\tGenoeg geproefd.<br \/><span class=\"cta__title-accent\">Tijd om te bakken!<\/span>\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"cta__text\">We starten met een kennismaking om te zien of het matcht. Smaakt het naar meer?<br \/>\r\nDan bespreken we de volgende stappen.<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"cta__actions\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\tclass=\"btn btn--zest\"\n\t\thref=\"#\"\n\t\ttarget=\"_self\"\n\t>\n\t\t<span class=\"btn__label\">Boek een online gesprek<\/span>\n\t\t<svg class=\"btn__icon\" width=\"11.5\" height=\"11\" viewBox=\"0 0 11.5 11\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t<use href=\"#arrow-right\"><\/use>\n\t\t<\/svg>\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\tclass=\"btn btn--outline-muted\"\n\t\thref=\"https:\/\/likeacookie.matica.dev\/contact\/\"\n\t\ttarget=\"_self\"\n\t>\n\t\t<span class=\"btn__label\">Mijn contactgegevens<\/span>\n\t\t<svg class=\"btn__icon\" width=\"11.5\" height=\"11\" viewBox=\"0 0 11.5 11\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t<use href=\"#arrow-right\"><\/use>\n\t\t<\/svg>\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Voor Vakantie te Paard, een reisbureau gespecialiseerd in paardrijvakanties, nam ik de technische SEO onder handen en wapende ik de zaakvoerder met de kennis om haar eigen content nog beter te laten renderen.<\/p>\n","protected":false},"featured_media":375,"template":"","meta":{"_acf_changed":true},"tags":[12,13],"type-of-collaboration":[7],"class_list":["post-264","case","type-case","status-publish","has-post-thumbnail","hentry","tag-bouw","tag-schrijnwerk","type-of-collaboration-concreet-project","has_thumb"],"acf":{"client":"Aldo Buitenschrijnwerk","sector":"Bouw \u00b7 schrijnwerk","languages":"NL & FR","partner":"Webbureau Kaplus","client_website":"https:\/\/aldo.be","featured":true,"header_image":null},"_links":{"self":[{"href":"https:\/\/likeacookie.matica.dev\/index.php?rest_route=\/wp\/v2\/case\/264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/likeacookie.matica.dev\/index.php?rest_route=\/wp\/v2\/case"}],"about":[{"href":"https:\/\/likeacookie.matica.dev\/index.php?rest_route=\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/likeacookie.matica.dev\/index.php?rest_route=\/wp\/v2\/media\/375"}],"wp:attachment":[{"href":"https:\/\/likeacookie.matica.dev\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=264"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/likeacookie.matica.dev\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=264"},{"taxonomy":"type-of-collaboration","embeddable":true,"href":"https:\/\/likeacookie.matica.dev\/index.php?rest_route=%2Fwp%2Fv2%2Ftype-of-collaboration&post=264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}